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Branding


 

NACCHO recommends that LHDs adopt the business practice of branding to differentiate their role and function within the community from other health-related organizations and providers. A strong brand should raise an agency’s visibility in the community and increase its perceived value to the public, policymakers, funders, and other key stakeholders. An effective brand has the potential to yield community support and funding.

 
In the Spotlight
branding for your lhd

Barbara Schneeman, VP Communications and Public Affairs at Riverstone Health (formerly Yellowstone County Public Health) in Billings, MT discusses what local health departments can do to re-brand themselves for a new millennium of health care in this segment from NACCHO Annual 2013 in Dallas. More »



 
Resources

This set of resources should be used by LHDs to guide strategic planning and quality improvement processes and to explore how best to position the LHD in the "health marketplace".

Guide: Branding Your Local Health Department: The Process
This guide describes the journey toward building a stronger LHD and breaks down the process into understandable and manageable steps.

Logic Model
This logic model provides guidance about how branding should be part of any LHD's quality improvement process.

Reference Library
This list of online resources provides additional insight and information on the practice of branding from public, private, academic and non-profit sector experts.

Policy Statement: Increasing the Visibility and Perceived Value of Local Health Departments through Building a Strong Brand
This policy statement was developed by the NACCHO Public Relations Committee and approved by the NACCHO Board of Directors in July 2012.

Logo: National Identity for Public Health Departments
NACCHO developed the National Identity in 2006 to offer LHDs a common visual symbol and message that immediately and consistently identifies the people and work of public health departments. It is available for use by any governmental public health department.