National Identity for Public Health Departments

Local governmental health departments historically lack a universally-recognized visual identity. Many health departments have their own logos, but some do not.

In response, NACCHO developed a national identity for public health departments to raise awareness of the value of governmental public health. This branding effort offers health departments a common visual symbol and thematic message, which has the potential to unify governmental public health departments, and promote the value of public health to all members of the community. Only when all health departments across the country embrace the national identity will the goal to become universally recognized and understood be achieved.

Public Health Logo Video

NACCHO created dynamic videos to help public health departments achieve greater visibility in local communities, to strengthen the health department brand, and to get the recognition they deserve. More »

National Identity Overview

The national identity comprises a visual symbol and thematic message that immediately and consistently identifies the people and work of public health departments. Like other public services that ensure safety and respond in times of crisis, public health departments should be visible and understood by the community it serves. More »

Downloadable Logos

All governmental public health departments are encouraged to use the logo. It is available in color and grayscale, English and Spanish, and in a variety of file formats. See style guide for instructions on how to incorporate the name of your health department. More »

Icon Use Disclaimer

Promotional Products

Worldways Social Marketing offers a variety of products for public health departments to feature the logo. Click here to download the catalog. Many products can be ordered in small quantities or customized upon request. To order products, or for questions, contact Worldways Social Marketing at info@e-worldways.com or 303-779-3004.

Frequently Asked Questions

You don't have to understand the logo to reap the benefits of using it in your community. Nevertheless, find answers to the most commonly asked questions about the national identity for public health departments here. More »

Photo Gallery

As more health departments adopt the national identity, the public health logo appears in many interesting places, including a CNN video.

Not sure how to use the logo in your health department? Click here to see photos featuring the many different ways that health departments have incorporated the logo into their work. Or download a PDF with examples of how the logo can be used in conjunction with other local government or state logos.

For general questions about using the national identity in your community, contact:

Alisa Blum
Program Manager, Media and Public Relations
202-507-4277
ablum@naccho.org

For technical questions or information about ordering products, contact:
info@e-worldways.com