Communications Planning

“Measure twice and cut once,” home maintenance experts advise.

Better ideas and more effective strategies and tactics will emerge from a carefully planned approach. There are many reasons to develop a communications plan. For example, you might wish to:

  • Link communications resources and efforts to the strategy of the department, program, or project
  • Use scarce communications resources wisely and cost-effectively
  • Prepare for diverse eventualities, from unforeseen opportunities to a potential crisis or emergency
  • Highlight a department, program, or project’s key communications component.
  • Facilitate a change in policy, direction, name, organizational structure, fee structure, or brand, by helping affected individuals learn about and adjust to the new approach

This guide will walk you through all the steps you need to take to help your local health department communicate more effectively with every stakeholder in your organization and your community.

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Creating a Statement of Purpose Defining Your Core Concept

To plan a public health communications program, start with why you want a plan.

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Creating a Statement of Purpose Defining Your Core Concept

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Building a Strategy, a Brand, and Marketing

An organization tightly focuses its communications activities on achieving its goals.

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Building a Strategy, a Brand, and Marketing

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Preparing Messaging and Talking Points

A local health department can control much of the conversation about itself and its activities.

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Preparing Messaging and Talking Points

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Developing Messages & Getting Started

Effective communicators tailor messages to their audiences.

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Developing Messages & Getting Started

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Evaluating Your Communication Plan & Improving Quality

Evaluations will help assure effectiveness and excellence in communications.

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Evaluating Your Communication Plan & Improving Quality