Media Outreach Guide

You can reach target audiences about the role of local health departments in many ways, but perhaps the single most effective conduit for delivering messages to the people you want to reach is through the media.

Before making initial contact with a single editor or reporter, think through a media strategy. Identify your key audiences. Define your messages clearly and concisely. Determine the most appropriate media outlets for reaching your audiences and be prepared to provide the sort of background materials that reporters need and expect.

This comprehensive guide offers tips on crafting a robust media strategy and suggestions on how to effectively engage the media in your community—from developing messages and pitching stories to the local print media to partnering with the local radio and televisions outlets.

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Connecting with Radio and TV & Creating Media Coverage

Local public health issues and stories offer great opportunities to partner with local radio and TV.

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Connecting with Radio and TV & Creating Media Coverage

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Customizing a Template & Developing an Op Ed

The opinion editorial is a powerful vehicle to express an opinion on community related issues.

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Customizing a Template & Developing an Op Ed

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Developing Messages & Getting Started

Effective communicators tailor messages to their audiences.

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Developing Messages & Getting Started

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Holding a Press Conference

A press conference provides an opportunity to get coverage for your issue on various media outlets.

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Holding a Press Conference

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Pitching Local Stories & Writing a News Release

Local coverage represents a great opportunity for you to gain media attention on important issues.

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Pitching Local Stories & Writing a News Release

These fact sheets below also provide examples of effective public health messages.