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The Tulsa Health Department and Hillcrest HealthCare System, a nine-hospital health system located hroughout eastern Oklahoma, joined together with one key objective – communicate tips to help stop the spread of the flu. The “Don't Bug Me! – Stop the Bug and Stop the Flu” campaign tag line was developed. Three primary audiences were identified – schools, large employers and the general public.
This successful campaign is described in an overview document available here. Also included are posters for a variety of venues, including schools and workplaces, as well as a newspaper advertisement. These materials are valuable tools for assisting health departments dealing with seasonal influenza, as well as getting people to begin thinking about ways to protect themselves in a pandemic situation.