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“Don’t Bug Me” Flu Prevention Campaign Materials

Description:

The Tulsa Health Department and Hillcrest HealthCare System, a nine-hospital health system located hroughout eastern Oklahoma, joined together with one key objective – communicate tips to help stop the spread of the flu. The “Don't Bug Me! – Stop the Bug and Stop the Flu” campaign tag line was developed. Three primary audiences were identified – schools, large employers and the general public.

This successful campaign is described in an overview document available here. Also included are posters for a variety of venues, including schools and workplaces, as well as a newspaper advertisement. These materials are valuable tools for assisting health departments dealing with seasonal influenza, as well as getting people to begin thinking about ways to protect themselves in a pandemic situation.

Toolkit:

Immunization Toolkit

Keyword Area:

Communications/Messaging, Infectious Diseases, Pandemic Influenza

Jurisdiction:

Institutional Author:

Hillcrest HealthCare System and Tulsa Health Department

Submitted:

10/19/2007

Modified:

11/23/2007

The NACCHO Toolbox is a repository of available resources to help local public health practitioners. Tools are produced by local, state, and federal agencies, as well as academic institutions and other stakeholders. The contents of this Toolbox are solely the responsibility of the authors and do not necessarily reflect any official recommendations of NACCHO. NACCHO makes no express or implied warranty with respect to the contents and disclaims liability for any damages arising from or connected to the use of the material in this Toolbox.