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MAPP users in the Action Cycle may benefit from business planning models to launch and sustain certain action cycle activities. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the Gillings School of Global Public Health at the University of North Carolina at Chapel Hill. In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become "civic entrepreneurs," who can creatively finance and manage needed programs using business school savvy. The author, Dr. Stephen N. Orton has extensive experience in public health leadership and business planning. In the book, Dr. Orton and his colleagues apply their public health leadership and business planning expertise from the Management Academy for Public Health to assist communities in creating business plans. The book is supported by a website created by the authors. The website includes a business planning blog, which includes entries focused on the relationship between MAPP and public health business planning.
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