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Public Communication Campaign Evaluation: An Environmental Scan of Challenges, Criticisms, Practice

Description:

This article presents what has been happening in the field of public communication campaign evaluation in recent years. It examines evaluation challenges, criticisms, and practice and includes sections on relevant theory, outcomes, and useful methods for  designing evaluations. It ends with opportunities for the road ahead.

Toolkit:

Communications Toolkit

Keyword Area:

Health Promotion and Health Education, Risk Communication, Social Media

Jurisdiction:

Institutional Author:

Julia Coffman, Harvard Family Research Project

Submitted:

08/10/2010

Modified:

08/10/2010

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