Using Social Media Platforms to Amplify Public Health Messaging

Keywords / Description:

Social support and strong social networks make important contributions to our health. They provide emotional and practical resources, and make us feel cared for, loved, esteemed and valued.1 Consequently, social marketers have long relied on these networks as channels to raise awareness of public health-related issues, facilitate behavior change, and ultimately help people live healthier, safer lives.

In this report, Ogilvy examines how to leverage the opportunities social media provides by identifying tenets and best practices for public health-driven social media, as well as provide insights into how to reach and engage key consumer and provider audiences.

Toolkit:

Communications Toolkit

Keyword Area:

Social Media

Jurisdiction:

Institutional Author:

Ogilvy Washington

Submitted:

11/16/2010

Modified:

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