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Challenges and Opportunities for Change in Food Marketing to Children and Youth - Workshop Summary


The childhood obesity epidemic is an urgent public health problem, and it will continue to take a substantial toll on the health of Americans. The most recent data show that almost a third of U.S. children and adolescents are overweight or obese. Children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children 2-11 years old saw and average of more than 10 television food ads per day. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. The IOM hosted a workshop to examine contemporary trends in marketing of foods and beverages to children and youth and the implications of those trends for obesity prevention.


Chronic Disease Prevention Toolkit

Keyword Area:

Adolescents, Chronic Disease, Health Promotion and Health Education, Nutrition, Obesity


Institutional Author:

Institute of Medicine





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