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Example Marketing Plan Outline


The Kentucky Public Health Association (KPHA) created this marketing plan outline to identify their goals and strategies for promoting KPHA. This document is five-pages in length and includes introduction and goals, a target audience profile, communication objective, work plan and thoughts on evaluation.

Primary Toolkit:

MAPP Related Toolkit

Keyword Area:

Communications/Messaging, MAPP, Strategic Planning


Institutional Author:

Kentucky Public Health Association





The NACCHO Toolbox is a repository of available resources to help local public health practitioners. Tools are produced by local, state, and federal agencies, as well as academic institutions and other stakeholders. The contents of this Toolbox are solely the responsibility of the authors and do not necessarily reflect any official recommendations of NACCHO. NACCHO makes no express or implied warranty with respect to the contents and disclaims liability for any damages arising from or connected to the use of the material in this Toolbox.