| Name of Health Department/Agency: |
Colorado Department of Public Health & Environment |
| State: |
CO |
| Date Added: |
02/02/2010 |
| Themes: |
Communications - General H1N1 |
| Issue Summary: |
Mexican Rodeo-Latino Influenza Outreach Campaign |
| Description of Issue(s): |
Promoting English/Spanish immunizationi messages to a large percentage of Colorado's Latino Community during the Mexican Rodeo portion of the Colorado Stock Show on Sunday, January 10, 2010--National Influenza Vaccination Week. |
| Actions taken to address the issue(s): |
Messages will be promoted using the following means:
- Live messages in English and Spanish delivered by the rodeo announcer
- Spanish Language PSA running on video screens before the Mexican Rodeo
- English/Spanish language banner promoting immunizations ridden in by spectacularly glittery girls on horseback
- Distribution of English/Spanish language educational materials at the Entravision Education Booth
|
| Outcomes that resulted from actions taken: |
N/A |
