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Marketing and Communication
Drafting a Marketing Plan
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Example Marketing Plan Outline |
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The Kentucky Public Health Association (KPHA) created this marketing plan outline to identify its goals and strategies for promoting KPHA. This five-page document includes introduction and goals, a target audience profile, communication objective, work plan, and thoughts on evaluation. More » |
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Example Marketing Plan |
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This 11-page document explores Northern Kentucky District Health Department's marketing approach and includes a detailed work plan and list of implementation strategies. More » |
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Getting Your Message Out
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MAPP Factsheet for System Partners |
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Developed by NACCHO staff, this factsheet describes what MAPP is for partners that many not yet consider themselves part of the local public health system. MAPP coordinators may want to use this factsheet as part of a packet of information for potential MAPP partners or sponsors. More » |
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Promotional MAPP Presentation |
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This 20-minute presentation describes the entire MAPP process and philosophy. It can be used as an internal or external marketing tool. More » |
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Example Media Announcement |
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This media announcement was disseminated by the Metropolitan Nashville/Davidson County Health Department on behalf of the Healthy Nashville 2010 initiative. The announcement not only promotes Nashville's MAPP efforts but also demonstrates the mayor's support of the process. More » |
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Example Brochure |
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After completing each of the phases in the MAPP process, Kent County created this brochure to engage community members by sharing the community's health priorities and encouraging individuals and organizations to join the effort. More » |
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MAPP Poster Example |
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Created in Kent County, MI, this poster was designed to encourage community members to get involved in the Healthy Kent 2000 initiative by joining implementation teams in each of the community's identified priority areas. More » |
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Example Program Flyer |
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This flyer was created in San Antonio to alert the community to a merger between two local health organizations. The flyer compares the new and previous organizational structures and explains what changes the community should expect. More » |
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Example MAPP Fact Sheet |
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This factsheet describes why and how El Paso County, CO, began the MAPP process and its accomplishments to date. The El Paso County Department of Health and Environment used this factsheet to inform the community and other interested groups about its MAPP efforts. More » |
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Media Interview Hints |
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This 13-page document provides helpful hints for working with the media. More » |
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Engaging the Media Tip Sheet |
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This two-page document provides helpful hints for engaging the media; from guidelines on crafting briefings and press releases to interviewing tips. More » |
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Spitfire Strategies Communication Tools |
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Spitfire Strategies offers nonprofits and foundations communications planning, counsel, and training to help them create positive social change. The Spitfire Web site includes a series of free, downloadable tools and resources for building communications capacity. Spitfire Strategies also offers fee-associated communications services. |
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Communicating the Importance of Partnerships
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Mendocino Partnerships Video |
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This 14-minute video shows how community partnerships in Mendocino County, CA, are helping to improve local health. Contact NACCHO staff at mapp@naccho.org to access this video. |
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Example Promotional Web site |
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Created by the Chicago Center for Community Partnerships, this easy-to-navigate Web site promotes Chicago's network of community-based health improvement partnerships. The site explains the mission and background of the program, gives examples of neighborhood-specific projects, and provides information on how other communities can get involved. More » |
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Other
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MAPP as a Tool for Social Justice Presentation |
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Developed by the Chicago Department of Health, this 30-minute PowerPoint presentation provides an overview of MAPP and describes how Chicago's MAPP process was implemented with an emphasis on social justice and how the MAPP process led to changes in public health practice in Chicago. More » |
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Example Logo |
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Some communities choose to create a logo to brand their MAPP efforts. This is a logo that the MAPP team in Nashville, TN, developed to market and promote its Healthy Nashville effort. More » |
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