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Marketing and Communication


MAPP Presentations
 
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MAPP Overview PowerPoint
This is the foundational PowerPoint NACCHO uses to introduce local health departments to the MAPP process.  More »
 
 
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Orienting System Partners to MAPP PowerPoint
Based off the MAPP Overview PowerPoint, this version provides more information about what public health is and why system partners may be interested in an effort focused on public health.  The presentation begins based on an assumption that public health system partners may not see themselves as part of the public health system. More »
 
 
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Orienting Local Health Department Staff to MAPP PowerPoint
Orienting local health department staff not directly involved in coordinating the MAPP process is as important as orienting your community partners if a new way of doing business is going to take hold in public health.  This PowerPoint is designed to assist a health director or MAPP coordinator share information about the MAPP process with a focus on the implications for the wider health department staff. More »
 
 
Drafting a Marketing Plan
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Example Marketing Plan Outline
 
The Kentucky Public Health Association (KPHA) created this marketing plan outline to identify its goals and strategies for promoting KPHA. This five-page document includes introduction and goals, a target audience profile, communication objective, work plan, and thoughts on evaluation. More »
 
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Example Marketing Plan
 
This 11-page document explores Northern Kentucky District Health Department's marketing approach and includes a detailed work plan and list of implementation strategies. More »
 
 
Getting Your Message Out
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MAPP Overview for System Partners Fact Sheet
 
Developed by NACCHO staff, this fact sheet describes what MAPP is for partners that many not yet consider themselves part of the local public health system. MAPP coordinators may want to use this fact sheet as part of a packet of information for potential MAPP partners or sponsors. More »
 
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Promotional MAPP Presentation
 
This 20-minute presentation describes the entire MAPP process and philosophy. It can be used as an internal or external marketing tool. More »
 
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Example Media Announcement
 
This media announcement was disseminated by the Metropolitan Nashville/Davidson County Health Department on behalf of the Healthy Nashville 2010 initiative. The announcement not only promotes Nashville's MAPP efforts but also demonstrates the mayor's support of the process. More »
 
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Example Brochure
 
After completing each of the phases in the MAPP process, Kent County created this brochure to engage community members by sharing the community's health priorities and encouraging individuals and organizations to join the effort. More »
 
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MAPP Poster Example
 
Created in Kent County, MI, this poster was designed to encourage community members to get involved in the Healthy Kent 2000 initiative by joining implementation teams in each of the community's identified priority areas. More »  
 
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Example Program Flyer
 
This flyer was created in San Antonio to alert the community to a merger between two local health organizations. The flyer compares the new and previous organizational structures and explains what changes the community should expect. More »
 
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Example MAPP Fact Sheet
 
This factsheet describes why and how El Paso County, CO, began the MAPP process and its accomplishments to date. The El Paso County Department of Health and Environment used this factsheet to inform the community and other interested groups about its MAPP efforts. More »
 
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Media Interview Hints
 
This 13-page document provides helpful hints for working with the media. More »
 
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Engaging the Media Tip Sheet
 
 This two-page document provides helpful hints for engaging the media; from guidelines on crafting briefings and press releases to interviewing tips. More » 
 
 
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Spitfire Strategies Communication Tools
Spitfire Strategies offers nonprofits and foundations communications planning, counsel, and training to help them create positive social change. The Spitfire Web site includes a series of free, downloadable tools and resources for building communications capacity. Spitfire Strategies also offers fee-associated communications services. More »
 
 
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Media Outreach Guide
This comprehensive guide offers tips on crafting a robust media strategy and suggestions on how to effectively engage the media in your community—from developing messages and pitching stories to the local print media to partnering with the local radio and television outlets. More »
 
 
Communicating the Importance of Partnerships
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Mendocino Partnerships Video
 
This 14-minute video shows how community partnerships in Mendocino County, CA, are helping to improve local health. Contact NACCHO staff at mapp@naccho.org to access this video.
 
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Example Promotional Website
 
Created by the Chicago Center for Community Partnerships, this easy-to-navigate Web site promotes Chicago's network of community-based health improvement partnerships. The site explains the mission and background of the program, gives examples of neighborhood-specific projects, and provides information on how other communities can get involved. More »
 
 
Other
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MAPP as a Tool for Social Justice Presentation
 
Developed by the Chicago Department of Health, this 30-minute PowerPoint presentation provides an overview of MAPP and describes how Chicago's MAPP process was implemented with an emphasis on social justice and how the MAPP process led to changes in public health practice in Chicago. More »
 
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Example Logo
 
Some communities choose to create a logo to brand their MAPP efforts. This is a logo that the MAPP team in Nashville, TN, developed to market and promote its Healthy Nashville effort. More »
 
 
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Video Clip: The Importance of Planning
This video clip is a humorous way to communicate the importance of planning to your MAPP steering committee, local public health system partners, and fellow community members involved in the process. More »
 
 
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Video Clip: The Importance of Assessment
This video clip is a humorous way to communicate the importance of MAPP's comprehensive assessment phase in helping communities to effectively identify strategic issues, formulate goals and strategies, and take action. More »