The Centers for Disease Control and Prevention’s (CDC’s) seasonal flu vaccination campaign materials are available to assist health professionals in communicating about the importance of vaccination. This digital toolkit includes details on events/activities, sample social media and newsletter content, graphics, web assets, and media prep material. This material is downloadable, shareable, and some of the material is customizable.

Resources to Prepare Health Professionals
Below are resources included in the Healthcare Provider Fight Flu toolkit:

• Preparing for questions parents may ask about vaccines
• Slide Deck – Preparing Your Practice for Flu Season
• Print-offs – information, strategies focused on making a strong flu vaccine recommendation
  • Making a Strong Flu Vaccine Recommendation
  • Making a Strong Flu Vaccine Recommendation (Ages 50-64)
  • Making a Strong Flu Vaccine Recommendation (Ages 65+)
  • Making a Strong Flu Vaccine Recommendation (Ages 6 months-17 years) – Coming Soon
• Materials for Patients
  • Flu Vaccine: Get the Facts
  • The Flu – A Guide for Parents (Spanish version)
• Sample Social Media Content

Resources to Promote Vaccination in Your Communities

• Use CDC’s Digital Media Toolkit for Flu to better engage the people in your communities and raise awareness about the importance of flu vaccination.
• Access print (including for people with high-risk conditions) and digital resources for a variety of audiences, including this series of animated images.
• Syndicate information directly from CDC’s flu website to your organization’s website.
• Order free printed copies of flu materials available. In the dropdown box under ‘Programs,’ select “Immunizations and Vaccines (Influenza/Flu).” If possible, please allow 3-4 weeks for delivery. CDC plans to replenish select print materials before the 2019-20 season begins.

#WhyIFightFlu Campaign

• CDC is currently collecting a variety of Flu Fighter profiles describing how members of the American public have been affected by flu and why they fight the often devastating disease. This hashtag campaign is focused on reinforcing the negative impact of flu and positive benefits of flu vaccine. If you’d like to participate, use the hashtag #WhyIFightFlu and share an answer to the question, “Why do you fight flu?” as we move forward with flu season. They are aiming to post these profiles after the annual flu vaccination season kickoff press conference hosted by NFID on 9/26.

Save the Date for Upcoming Events

• September 26, 2019: Watch and promote the livestream of the annual flu vaccination season kickoff press conference hosted by the National Foundation for Infectious Diseases (NFID). Link will be shared closer to the kickoff.
  • Instagram Stories Q&A which will include a look at answering questions consumers have about flu and flu vaccine – 12-2pm ET; more details coming soon
  • COCA call featuring a discussion of Influenza Recommendations for Children, in partnership with AAP – 2pm ET; more details coming soon
• December 1-7, 2019: Join CDC in promoting flu vaccination before and during National Influenza Vaccination Week (NIVW). NIVW-specific updates, events, and resources will be posted on CDC’s NIVW website.