The Berkley Media Studies Group (BMSG) has developed a new video about how to communicate with people about vaccines based on their research, including showing empathy, listening without judgement, and using credible sources. BMSG has a number of other resources available including:
- Communicating about vaccines: How to discuss racial equity in vaccine uptake
- Communicating about vaccines: Illuminating the context for access and hesitancy
- Communicating about vaccines: Investing in trusted messengers
- Communicating about the COVID-19 vaccines: Guidance and sample messages for public health practitioners
- Top pandemic-themed public health media bites of 2021, metaphors to address COVID
- Five ways public health advocates can combat misinformation when communicating about COVID