This guide from the Government Alliance and Race and Equity (GARE) is meant to serve as a toolkit for informal and formal communications about your jurisdiction’s work toward racial equity. Communicating about race and structural racial inequities can feel like a challenge, but it doesn’t have to be. GARE learned and developed many best practices over the last 15 years as their team has supported more than 150 local jurisdictions to advance racial equity and improve outcomes for all. The guide focuses on messaging strategy, audience engagement, content development, and storytelling.

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