Its up to you

Launch of COVID-19 Vaccine Education Initiative, "It’s Up to You"

Feb 25, 2021 | Beth Hess

The Ad Council and COVID Collaborative have launched the COVID-19 Education Initiative, “It’s Up to You.” Created in close partnership with the Centers for Disease Control and Prevention (CDC), ensuring all “It’s Up To You” messaging is rigorously vetted and backed by science, the campaigns urge audiences to visit GetVaccineAnswers.org (DeTiDepende.org in Spanish) to get the latest information about COVID-19 vaccines, with the ultimate goal of helping the public feel confident and prepared to get vaccinated once a vaccine is available to them.

Creative assets in English and Spanish will appear nationwide across broadcast TV, digital, radio and social media beginning this week. Additional work will also roll out over the coming weeks.

Access campaign resources. Explore the public health toolkit.


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