NACCHO Launches Newly Designed Website to Enhance Member Services and Deliver Population Health

Feb 01, 2016 | nacchovoice

website

NACCHO launched its newly designed website to make its rich array of resources and information more accessible to its members, partners, and visitors in enhancing population health. The new site’s functionality will also allow NACCHO to drive member engagement, maximize retention rates, and increase organizational relevancy.

NACCHO Executive Director LaMar Hasbrouck, MD, MPH said, “Completion of our redesigned website is a significant step forward towards making NACCHO a more nimble, tech-savvy organization, and a responsive resource to those working to improve population health.”

NACCHO’s new search engine not only offers a robust search of naccho.org, but features top trending topics that gives the user an intuitive experience in accessing information. NACCHO’s new navigation tool is a collapsible menu, and the new hover feature allows the user to identify a program area/content by color; i.e., blue for Community Health, green for Environmental Health, orange for Preparedness, and purple for Public Health Infrastructure. NACCHO’s new site also offers the latest in-page navigation techniques and allows for simple sharing on social media.

In Phase II of the website redevelopment, NACCHO will incorporate several exciting new features, including a state-of-the-art virtual community, which will allow NACCHO members to collaborate and connect. Phase II also includes a new Toolbox and Model Practice interface, which will have a sleeker look and be more intuitive to NACCHO members and users.

NACCHO’s design team worked with MilesHerndon, a full-service brand strategy agency, to develop this user-friendly website with heavy consultation from their members within a short timeline. The objective was to create a website that allows users to easily access key resources including a dynamic Toolbox and policy and advocacy materials.

The ten-month website redesign project was informed by an intense study period that included usability studies, target audience participation sessions, and staff input. The final three design concepts—member-based, story-based, and resource-based—were presented and voted on by NACCHO members at NACCHO’s 2015 Annual Meeting. Ultimately, the new and improved site incorporates the best elements of all three concepts. View the website at www.naccho.org.


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