National Influenza Vaccination Week (NIVW) is December 6 – 12, 2020. NIVW is observed annually in December to remind everyone 6 months and older to get vaccinated against flu to be protected during the upcoming winter and holiday months. Together, we can use NIVW as a nationwide call to action to encourage those who have not already to get their annual flu shot, especially those with chronic conditions. Visit CDC’s NIVW Digital Toolkit page for more resources and information on how to participate in NIVW.
There are several opportunities to share the word about the importance of NIVW:
1. Share Your #SleeveUp Shot and a message on why you are getting a flu vaccine this year. Please participate in the outreach:
- Post a photo on Twitter, Facebook, Instagram or LinkedIn with your #SleeveUp (you can use your flu vaccination photos from the fall of this season as well)
- Share why you’re getting vaccinated this year
- Tag @CDCFlu on Twitter or CDC on Facebook, Instagram or LinkedIn
- We’ll be sharing some highlights throughout the week, so keep an eye on our channels to see if your content is featured!
2. CDC is organizing a tweetstorm on Wednesday, December 9 at noon EST. At that time, we ask our partners and their networks to post the message below:
Winter is near, but there’s still time to get vaccinated against flu. Flu vaccination saves lives — so roll your #SleeveUp and get your flu shot today. Find a location near you: vaccinefinder.org
In addition to social and digital media promotions, you can tune into the following webinars taking place during NIVW:
- The Public Health Foundation’s webinar: Flu Vaccination Through Late Fall and Winter: There’s Still Time! on December 7, 2020 from 2:00 – 3:00pm on the importance of Flu Vaccination. You’ll learn the benefits of vaccination through the holiday season and beyond, and how to administer the vaccine safely during the context of the ongoing COVID-19 pandemic. This webinar is open to everyone, but registration is required. REGISTER NOW.
- The Hispanic Federation Facebook Live interview with CDC influenza expert, Dr. Sofia Arriola. Dr. Arriola will be answering questions about this flu season and why flu vaccination is more important than ever this year. Tune in on December 8, 2020 at 1:00pm on Hispanic Federations Facebook page.
If you have any questions about National Influenza Vaccination Week and how you can get involved please email CDC’s flu communication team at FluDivClear@cdc.gov. CDC also has several general flu vaccination campaign resources that can be used now and throughout the remainder of the winter. Checkout these resources below.
CDC Flu Vaccination Campaign Resources
- Digital Campaign Resources
- National Influenza Vaccination Week (will be updated the week of November 30)
- Digital Media Toolkit: 2020-21 Flu Season (will be continually updated throughout the season)
- Social Media Toolkit
- Spanish Social Media Toolkit
- Multi-Language Resources:
No One Has Time for Flu
The Ad Council, the American Medical Association (AMA), the Centers for Disease Control and Prevention (CDC) and the CDC Foundation launched a new campaign, No One Has Time for Flu, to encourage Americans to get vaccinated against flu. New resources are now available for partners to use and share to promote influenza vaccination, including TV and Radio PSAs, customizable social media graphics, and Out of Home Advertising. Links to these resources are included below.
Ad Council Flu Vaccine Resources
