New truth Ads Now Available for Partners

Jul 07, 2019 | Michelle Shapiro

truth® is a national tobacco prevention counter-marketing campaign that speaks to youth and young adults on their terms, through the channels they understand and trust. truth delivers the facts about the health effects and social consequences of tobacco and the marketing tactics of the tobacco industry so that youth and young adults can make informed decisions and influence others to do the same.

Truth Initiative is now offering free truth-branded content (:30, :15 and :10 second advertisements) focused on flavored e-cigarettes. Created specifically for use by youth and young adult serving organizations, the content focuses on the facts and dangers associated with flavored e-cigarettes. “Sweet Clouds” unveils how Big Tobacco uses flavors to sugarcoat and mask the risks of e-cigarette use. The video focuses on the fact that 81% of youth who have ever used e-cigarettes started with flavors.

We are also offering additional truth content focused on spreading awareness of the facts and dangers associated with flavored and menthol tobacco products. Our truth “Burn Through” video focuses on how Big Tobacco uses fruit flavors to attract youth and young adults and disguise the 3,000 other dangerous chemicals in their products. Also available is “Making Menthol Black”, a hard-hitting expose of the tobacco industry’s manipulation of the Black community.

The truth assets are available in :30, :15 and :10 length versions plus scripted social media posts, gifs and still images. The assets are available free of charge (any/all media fees to be covered by partners). The assets can be run online as well as on closed circuit tv systems on college campuses. All assets are available without any tagging/co-branding or any modifications. The use of the truth content will be vetted by and at the discretion of Truth Initiative. Feel free to reach out to Rebecca Carle at [email protected] for further information and questions.


636530147572900000

About Michelle Shapiro

Michelle Shapiro was formerly a communication specialist for the Environmental Health & Disability team at NACCHO.

More posts by Michelle Shapiro

Related Posts

Boy after vaccine 1
  • Immunization

Updated National Immunization Assessment Data

In September 2022 and January 2023, the Centers for Disease Control and...

Feb 03, 2023 | Amiris Roberson

Updated National Immunization Assessment Data

SDOH Project Logo V2
  • Funding Opportunity
  • Community Health
  • Performance Improvement
  • Social Determinants of Health

RFP: Improving Social Determinants of Health – Getting...

Building upon the results of Years 1 and 2 of the CDC’s Improving Social...

Feb 03, 2023 | Andrea Grenadier

RFP: Improving Social Determinants of Health – Getting...

Microsoft Teams image
  • Community Health
  • Tuberculosis

CDC U.S. TB Elimination Champions Call for Nominations

Nominations for the U.S. CDC U.S. TB Elimination Champions are now open! CDC is...

Feb 01, 2023 | NacchoVoice, Irene Halferty

CDC U.S. TB Elimination Champions Call for Nominations

Microsoft Teams image
  • Webinar
  • Healthcare-Associated Infections
  • ID Featured
  • Infection, Prevention, and Control

Webinar: Tools to Address Multi-drug Resistant Organisms...

In this webinar, attendees had the opportunity to learn about the Council for...

Jan 24, 2023 | Irene Halferty

Webinar: Tools to Address Multi-drug Resistant Organisms...

I Stock 1202344480 1
  • Opioid Overdose Epidemic

The National Association of County and City Health...

The National Association of County and City Health Officials (NACCHO), along...

Jan 23, 2023

The National Association of County and City Health...

Outbreak Chart
  • Community Health
  • Infectious Disease
  • Opportunity

NACCHO Disease Outbreaks and Analytics Project Call for...

NACCHO is currently recruiting members for a community of practice focused on...

Jan 23, 2023 | NacchoVoice

NACCHO Disease Outbreaks and Analytics Project Call for...

Congress
  • Immunization

Inflation Reduction Act: Improving Adults Enrolled in...

In August 2022, the Biden Administration passed the Inflation Reduction Act...

Jan 17, 2023 | Victoria Thompson

Inflation Reduction Act: Improving Adults Enrolled in...

CIC Scholarship Canva Image
  • Funding Opportunity
  • Antibiotic Resistance
  • Community Health
  • Healthcare-Associated Infections

Scholarship Opportunity for Local Health Department...

Apply today! NACCHO is offering a scholarship opportunity for local health...

Jan 09, 2023 | Jaclyn Abramson

Scholarship Opportunity for Local Health Department...

  • HIV, STI, & Viral Hepatitis

HIV, STI, Viral Hepatitis, and Harm Reduction Workgroup...

In November, the HIV, STI, Viral Hepatitis, and Harm Reduction Workgroup (HSHW)...

Jan 05, 2023 | Grace Murtha

HIV, STI, Viral Hepatitis, and Harm Reduction Workgroup...

Back to Top