As part of its long-standing efforts to proactively inform and prepare utility leaders, the American Water Works Association (AWWA) has created Trending in an Instant: A Risk Communication Guide for Water Utilities
to enhance water professionals’ ability to communicate effectively when their utility is in the spotlight.
The guide helps professionals:
Understand today’s communication environment and the opportunities created by social media and risk communication;
Build your standing in the community as a trusted information source;
Respond effectively to community concerns that may stem from broadcast misinformation;
Learn from other utilities that have experienced a negative media cycle and maintained and grown their reputation; and
Access the best of recent utility-focused communication research.
The executive summary is available here. The full 80-page guide is only available for AWWA utility members.
About Michelle Shapiro
Michelle Shapiro was formerly a communication specialist for the Environmental Health & Disability team at NACCHO.
