Risk Communication Guide for Water Utilities

Feb 06, 2020 | Michelle Shapiro

As part of its long-standing efforts to proactively inform and prepare utility leaders, the American Water Works Association (AWWA) has created Trending in an Instant: A Risk Communication Guide for Water Utilities
to enhance water professionals’ ability to communicate effectively when their utility is in the spotlight.

The guide helps professionals:

  • Understand today’s communication environment and the opportunities created by social media and risk communication;
  • Build your standing in the community as a trusted information source;
  • Respond effectively to community concerns that may stem from broadcast misinformation;
  • Learn from other utilities that have experienced a negative media cycle and maintained and grown their reputation; and
  • Access the best of recent utility-focused communication research.

The executive summary is available here. The full 80-page guide is only available for AWWA utility members.


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About Michelle Shapiro

Michelle Shapiro was formerly a communication specialist for the Environmental Health & Disability team at NACCHO.

More posts by Michelle Shapiro

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