Social Media Toolkit

Social Media Toolkit: A Primer for Local Health Department PIOs and Communications Professionals

Dec 16, 2020 | Sristy Acharya

Local health departments should use social media to provide stakeholders with access to credible, science-based health information when, where, and how they want it. A variety of social media tools can be used to reinforce and personalize messages, reach new audiences, and build a communication infrastructure based on open information exchange. It’s important to research your audience to help identify the right platforms to reach your target audience, and knowing your particular community’s social media habits and trends are important. For example, does your community predominately use Facebook over Twitter? Focus your efforts wisely on what will have the biggest impact, rather than trying to have a social account on every platform that may not be working well.

From establishing your health department’s social media presence to finding out which platforms work best in communicating with your audiences, NACCHO’s Social Media Toolkit: A Primer for Local Health Department PIOs and Communications Professionals will help local health departments get started and grow their social media programs, one tweet at a time. For beginners as well as experienced practitioners, this toolkit features a description of platforms; how to develop a social media policy; how to integrate social media with your emergency communications plans; social media strategy; and emerging trends.

To access the entire toolkit, visit NACCHO’s online bookstore.


About Sristy Acharya

PHAP Associate

More posts by Sristy Acharya

Related Posts

IPC TA RFP 1
  • Funding Opportunity Antimicrobial Resistance Healthcare-Associated Infections ID Featured

Request for Proposals: Local Health Department Outbreak...

NACCHO is seeking a consultant to provide technical assistance to selected LHDs...

Oct 31, 2024 | Candice Young

Request for Proposals: Local Health Department Outbreak...

PREPARE Project RFA
  • Funding Opportunity Antimicrobial Resistance Healthcare-Associated Infections ID Featured

Request for Applications: Pathways for Robust Equity in...

NACCHO, with support from CDC’s Division of Healthcare Quality Promotion, will...

Oct 31, 2024 | Candice Young

Request for Applications: Pathways for Robust Equity in...

BUILD HAIAR Stark County
  • Tools & Resources Antimicrobial Resistance Healthcare-Associated Infections ID Featured

BUILD HAIAR Site Spotlight: Stark County Health...

Learn more about how Stark County Health Department built capacity in IPC with...

Oct 25, 2024 | Irene Halferty

BUILD HAIAR Site Spotlight: Stark County Health...

BUILD HAIAR Columbus
  • Tools & Resources Antimicrobial Resistance Healthcare-Associated Infections ID Featured

BUILD HAIAR Site Spotlight: Columbus Public Health

Learn more about how Columbus Public Health built capacity in IPC with NACCHO’s...

Oct 23, 2024 | Irene Halferty

BUILD HAIAR Site Spotlight: Columbus Public Health

Screenshot 2024 10 21 234536
  • Press Release

NACCHO Releases Recommendations for the Next...

Highlights priorities to strengthen the overall public health sector by...

Oct 22, 2024

NACCHO Releases Recommendations for the Next...

BUILD HAIAR San Diego
  • Tools & Resources Antimicrobial Resistance Healthcare-Associated Infections ID Featured

BUILD HAIAR Site Spotlight: County of San Diego

Learn more about how the County of San Diego built capacity in IPC with...

Oct 21, 2024 | Irene Halferty

BUILD HAIAR Site Spotlight: County of San Diego

BUILD HAIAR Peoria
  • Tools & Resources Antimicrobial Resistance Healthcare-Associated Infections ID Featured

BUILD HAIAR Site Spotlight: Peoria County Health...

Learn more about how Peoria County Health Department built capacity in IPC with...

Oct 18, 2024 | Irene Halferty

BUILD HAIAR Site Spotlight: Peoria County Health...

Website Oct 2024 Episode 2
  • Press Release Food Safety & Inspection Podcast

NACCHO’s Podcast From Washington: Boulder County...

Training program provides essential food safety training to retail food service...

Oct 17, 2024

NACCHO’s Podcast From Washington: Boulder County...

BUILD HAIAR Lubbock
  • Tools & Resources Antimicrobial Resistance Healthcare-Associated Infections ID Featured

BUILD HAIAR Site Spotlight: Lubbock Public Health

Learn more about how Lubbock Public Health built capacity in IPC with NACCHO’s...

Oct 17, 2024 | Irene Halferty

BUILD HAIAR Site Spotlight: Lubbock Public Health

Back to Top