NACCHO invites local health department leadership and staff to participate in a webinar, Changing the COVID Conversation, on December 3, 3:00-4:30 pm.
Ten months into the COVID-19 pandemic, Americans remain divided along party lines about how serious the virus is and what steps should be taken to contain it, according to a new poll by pollster Frank Luntz and the de Beaumont Foundation. The poll also reveals language that political and health leaders can use to reach all audiences, build trust in public health measures, and save lives. Local health departments have an important role to play as trusted communicators. This information may prove especially helpful as you communicate about vaccination efforts.
You are invited to this special VIP briefing with Dr. Luntz. He will review the new research and the implications for political and health leaders. As our country heads into initial and then broader vaccine availability, this webinar may help you and your local elected leaders understand current public sentiment around COVID messaging. Developing communications that resonate across communities and key words to use or not use to overcome political divisions and fears will be crucial to gaining public trust in public health messages. Local health officials are encouraged to invite their county commissioners and mayors to join them on this call to encourage alignment of messaging and improve public confidence in local government.