“Measure twice and cut once,” home maintenance experts advise.
Better ideas and more effective strategies and tactics will emerge from a carefully planned approach. There are many reasons to develop a communications plan. For example, you might wish to:
- Link communications resources and efforts to the strategy of the department, program, or project
- Use scarce communications resources wisely and cost-effectively
- Prepare for diverse eventualities, from unforeseen opportunities to a potential crisis or emergency
- Highlight a department, program, or project’s key communications component.
- Facilitate a change in policy, direction, name, organizational structure, fee structure, or brand, by helping affected individuals learn about and adjust to the new approach
This guide will walk you through all the steps you need to take to help your local health department communicate more effectively with every stakeholder in your organization and your community.