NACCHO Social Media Strategy - National Public Health Week 2024

Apr 11, 2024 | Emma James

Campaign created by NACCHO MarComm. Graphics by Grace Murtha.

Campaign Summary

National Public Health Week (NPHW) was from April 1 to April 7, 2024. NACCHO developed a social media campaign to support this year’s theme, “Protecting, Connecting and Thriving: We Are All Public Health!” supported by the American Public Health Association (APHA).

The goals of this campaign were to acknowledge the official daily topics of the week, feature the work NACCHO does to support each public health mission, and bring awareness to the tools and resources available to educate and inform our audience. Each post included a resource that was linked in the caption for easy access. Below is a list of each resource we chose to highlight in the campaign.

Day 1 (Civic Engagement) - View Now

Day 2 (Healthy Neighborhoods) - View Now

Day 3 (Climate Change) - View Now

Day 4 (New Tools and Innovations) - View Now

Day 5 (Reproduction and Sexual Health) - View Now

Day 6 (Emergency Preparedness) - View Now

Day 7 (Future of Public Health) - View Now

The campaign brought in the highest number of impressions on Day 1 and Day 6 of the campaign on LinkedIn, with 1,350 and 2,058 impressions, respectively. Day 2 saw a high of 343 impressions on Facebook, and Twitter welcomed 424 impressions on Day 7.

Graphics

National Public Health Week Day 1 Social Media Graphic
National Public Health Week Day 2 Social Media Graphic
National Public Health Week Day 3 Social Media Graphic
National Public Health Week Day 4 Social Media Graphic
National Public Health Week Day 5 Social Media Graphic
National Public Health Week Day 6
National Public Health Week Day 7 Social Media Graphic

Metrics

LinkedIn

National Public Health Week Metrics LinkedIn

Facebook & Instagram

*Instagram “likes” are lumped into the Total Reactions. The Total Reposts and Total Impressions categories depict Facebook-only stats.

National Public Health Week Metrics FB & Instagram

Twitter (“X”)

National Public Health Week Metrics Twitter

About Emma James

More posts by Emma James

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