Health Department Communications

Local Health Department Communications


Local health departments often need to use communications activities to influence policymakers, engage the media, educate the public, deliver calls to action, and inspire behavioral change. An integrated communications strategy includes media outreach, branding, social media, marketing, advertising, and community engagement. NACCHO provides resources to help local health departments effectively communicate their value, promote health and wellness, and build relationships with the media, policymakers, and public.

To download communications materials, visit the NACCHO Toolbox and select "Communications Toolkit" from the Toolkits menu.

What is a Public Health Communicator?


A public health communicator shapes, spreads, and analyzes the impact of a public health message. Public health communicators include public information officers and other specialists in communications, marketing, branding, social media, health risk, community relations, and cross-cultural communication. Learn how your local health department can build its communications capacity by hiring a dedicated public health communicator.

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  • Tools & Resources

Media Tips and Resources for Local Health Departments

See media relations information and resources that are applicable to the needs...

Jul 16, 2025 | Beth Hess

Media Tips and Resources for Local Health Departments

Communications Planning Guide for Local Health Departments

A new planning guide has been developed to support local health department professionals with varying levels of staff resources.

Communications Planning Guide for Local Health Departments

Social Media Toolkit: A Primer for Local Health...

Social Media Toolkit: A Primer for Local Health...

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  • Communications

Getting Started With AI: What Local Health Department Communicators Need to Know

Local health department communicator shares tips on using AI in communications.

Jan 06, 2026 | Jacqueline Wells

Getting Started With AI: What Local Health Department Communicators Need to Know

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  • Communications, Tools & Resources

Digital Accessibility: Three Tips to Make LHD Websites Better Today

See tips for local health departments on how to make websites and mobile...

Oct 25, 2024

Digital Accessibility: Three Tips to Make LHD Websites Better Today

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