How to Create Surveys to Assess Public Communication

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Author: Harvard TH Chan School of Public Health

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Purpose: The Emergency Risk Communications Item Bank was created to aid risk communicators and policy makers in quickly evaluating public opinion and public communication strategies during emergencies. Toolkit Description: The Emergency Risk Communications Item Bank Toolkit is a database of survey questions related to emergency risk communications. Based on focus group data gathered from diverse ethnic/racial and socioeconomic backgrounds and pre- existing surveys, the survey questions are selected by the toolkit which generate a customized survey to assess how the public receives, process and act upon risk communication messages. Who should use it?: This toolkit is intended to be used by risk communicators, policy and decision makers, practitioners, and public information officers from public health agencies, hospitals or other health-related organizations. Benefits: The surveys generated by the toolkit can then be used by public health related organizations and planners to gain information with regards to the following domains: - Communication Behaviors - Social and Demographics - Attitudes and Belief (General) - Attitudes and Belief (Specific Threat) - Health Status - Past Experience Social Network/ Social Capital Socio-demographics

Program: Public Health Preparedness

Submitted Date: Sep 01, 2017 | Modified Date: Sep 30, 2025

Primary Toolkit: Preparedness Toolkit | Secondary Toolkit: Communications Toolkit

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Institution Type: Academic,

Keywords: Public Health Preparedness, CHA/CHIP

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