Public Health Logo

NACCHO developed a national identity for public health departments to raise awareness of the value of governmental public health.

Like other public services that protect the community and respond in times of crisis, public health departments should be visible and understood by the community it serves.

The national identity offers public health departments a common visual symbol and message that immediately and consistently identifies the people and work of public health departments. Only when health departments across the country embrace the national identity will the goal to become universally recognized and understood be achieved.

Proud to be in Public Health?

Help your constituents and community recognize public health by wearing the public health logo. Visit the Public Health Storefront for customizable promotional materials and merchandise. 


Every day, public health department staff perform duties in a way that is invisible to the people in the communities they serve. Used consistently and over time, the national identity for public health departments will help position your health department on par with the other first responders in your community, raise awareness of the value of public health among policymakers and the public, and increase the morale of your staff.

Use of the national identity for public health departments is entirely voluntary. It can be used alone or in conjunction with a health department's existing identity.

These resources provide everything you need to know about the national identity to educate yourselves, your stakeholders, and your staff.

Health departments across the country have adopted the national identity and incorporated the logo into their daily work to raise awareness and increase the visibility of their health departments. The images below are examples of the logo used in a variety of settings.

The icon is federally trademarked property of the National Association of County and City Health Officials. All city, county, state, federal and other public health departments are authorized to use this brand identity in conjunction with their own communication activities. They may not, however authorize the use of this brand identity in any proprietary manner. Note also that the icon and tag line should not be altered in any way, except as noted in this Guide. Other parties interested in using the brand identity must obtain the written permission of the National Association of County and City Health Officials. This may be requested by writing to:

National Association of County and City Health Officials
Membership Department
1201 Eye Street, NW, Suite 400
Washington, DC 20005