Harm Reduction Coalition Launches “Know Overdose” Campaign in San Francisco

Sep 30, 2019 | Kim Rodgers

Harm Reduction Coalition has released a report to highlight the Know Overdose campaign that will be coming to the streets of San Francisco soon. The DOPE Project collaborated with people who use drugs to develop guidance and community-specific messaging to expand overdose prevention education in a way that centered people who are most at risk, highlighting the lifesavers of San Francisco: people who use drugs.

SHAPING THE CAMPAIGN
Harm Reduction Coalition spent several months talking to people who use drugs in different neighborhoods and venues in San Francisco where we have seen the highest overdose rates. As part of the process, they shared photos of different campaigns that have already been developed to see what resonated with community members from examples that already exist. From there, they learned that there were a few key components that were important:

  • There isn’t a one-size-fits-all so the campaign needs to have different kinds of messaging for different communities
  • Information and facts are still impactful and useful
  • Drugs and drug equipment should be realistic (no 5cc huge syringes!),
  • People in the campaign should be real people and not staged, so people can see themselves in the campaign, and
  • Posters in transportation hubs, bus stations, and bars are most impactful

Are you thinking about developing an overdose prevention campaign in your community and want to meaningfully include people who use drugs through the process? Read more about the process, data, lessons learned, and recommendations from the process created by Kristen Marshall, Eliza Wheeler, and Taeko Frost.


637020799465370000

About Kim Rodgers

Kim Rodgers is the Communications Manager at NACCHO.

More posts by Kim Rodgers

Related Posts

CDC
  • Press Release

Nation’s Local Health Departments Applaud CDC’s...

A Statement from the National Association of County and City Health Officials...

Sep 18, 2020 | Theresa Spinner

Nation’s Local Health Departments Applaud CDC’s...

HRSA logo
  • HIV, STI, & Viral Hepatitis

Engaging the Criminal Legal System to End the HIV...

The Health Resources and Services Administration HIV/AIDS Bureau, which...

Sep 16, 2020 | Julia Zigman (she/her)

Engaging the Criminal Legal System to End the HIV...

NHAAAD Logo
  • HIV, STI, & Viral Hepatitis

National HIV/AIDS and Aging Awareness Day is September...

National HIV/AIDS and Aging Awareness Day was launched by The AIDS Institute in...

Sep 16, 2020 | Julia Zigman (she/her)

National HIV/AIDS and Aging Awareness Day is September...

Npm20 logo 2020 RGB final
  • Tools & Resources

National Preparedness Month 2020: Prepare for Disasters

Week three of National Preparedness Month is focused on knowing what kind of...

Sep 16, 2020 | Beth Hess

National Preparedness Month 2020: Prepare for Disasters

Equitable Enforcement to Achieve Health Equity GUIDE cover image
  • Policy
  • Tools & Resources
  • Recommendations
  • Social Determinants of Health

Equitable Enforcement to Achieve Health Equity: An...

ChangeLab Solutions has published Equitable Enforcement to Achieve Health...

Sep 15, 2020 | Guest Author

Equitable Enforcement to Achieve Health Equity: An...

  • Immunization
  • Training

Registration Open: CDC RealOpt© Training on Vaccination...

Registration is now available for CDC’s three remaining virtual instructor-led...

Sep 14, 2020 | Kimberly Sharpe-Scott

Registration Open: CDC RealOpt© Training on Vaccination...

Vaccine
  • Tools & Resources
  • Immunization

MedFinder and VaccineFinder: Tools Available for...

Flu season is fast approaching, and with the ongoing COVID-19 pandemic, it is...

Sep 14, 2020 | Kimberly Sharpe-Scott

MedFinder and VaccineFinder: Tools Available for...

Voters masks
  • COVID-19

VoteSAFE Public Health

NACCHO is a member of the VoteSAFE Public Health coalition, a collaborative...

Sep 11, 2020 | Taylarr Lopez

VoteSAFE Public Health

Summer exchange cover
  • COVID-19
  • Global Health
  • Maternal, Child, & Adolescent Health
  • Opioid Overdose Epidemic

NACCHO Exchange: Global Health

In this issue of NACCHO Exchange, we share global approaches to some of our...

Sep 10, 2020 | Taylarr Lopez

NACCHO Exchange: Global Health

Back to Top