BrdsNBz Text Message Service
Author: Kennon Jackson, Jr.
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MyNACCHO LoginThe BrdsNBz is an award-winning service created in 2008 by Sexual Health Initiatives For Teens
North Carolina (SHIFT NC). With free, anonymous, and real-time responses – BrdsNBz uses health
education and text messaging to meet adolescents’ public health needs on their phones.
The success of the BrdsNBz has been highlighted by:
- 2009 North Carolina’s ‘Healthy Youth Act’ - comprehensive reproductive health and safetyeducation legislation
- 2010 Healthy Teen Network Outstanding Emerging Innovation Award
- 2010 Council of State Governments Innovation Award (Southeast Region)
- 2011 ‘Best Practice’ designation by the National Clearinghouse on Families & Youth
- 2012 Willoughby, J.F. & Jackson, K. “Can you get pregnant when u r in the pool?” Youngpeople’s information seeking from a sexual health text line. Sex Education.
- 2013 Willoughby, J.F. Everyone has questions: Developing a social marketing campaignpromoting a sexual health text message service. Social Marketing Quarterly.
- 2014 McDaniel, S. & Jackson, K. Meta-analysis of text message questions about sexual health
- 2015 Lofton, C. & Jackson, K. NC youth: analysis of questions submitted to BrdsNBz NC 2014
- 2016 Willoughby, J.F., L’Engle, K.L., Jackson, K., & Brickman, J. Using text message surveys toevaluate a mobile sexual health question-and-answer service. Health Promotion Practice.
BrdsNBz makes accurate sexual health information available to anyone with a mobile phone using
their lowest common denominator – text messaging. Health educators with more than 80 years of
combined public health experience respond to questions within 24 hours, usually much quicker.
Program: Community Health
Submitted Date: May 24, 2018 | Modified Date: Sep 30, 2025
Primary Toolkit: Communications Toolkit | Secondary Toolkit: Healthy Communities Toolkit, Maternal, Child, and Adolescent Health Toolkit
Jurisdiction: City
Institution Type: Association,
Keywords: CHA/CHIP, Information Technology, Injury & Violence Prevention, Cultural Competency, Communications, Evidence-Based Public Health, Maternal, Child, and Adolescent Health, Vulnerable Populations, Access to Care, Accreditation and Quality Improvement
