The Value of a Brand, Part 2

Mar 07, 2016 | Alyson Jordan

In the process of developing its brand, RiverStone Health considered what a clearly articulated brand means. Internally, staff are fully aligned with the brand values and attributes. A well-developed organizational culture is predicated on producing RiverStone Health’s product—a better life—and living the mission to improve life, health, and safety. Hiring processes/decisions and performance evaluations are designed to support and enhance the brand. For a review of branding, see “The Value of a Brand, Part 1.”

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