Public Communication Campaign Evaluation: An Environmental Scan of Challenges, Criticisms, Practice
Author: Julia Coffman, Harvard Family Research Project
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This article presents what has been happening in the field of public communication campaign evaluation in recent years. It examines evaluation challenges, criticisms, and practice and includes sections on relevant theory, outcomes, and useful methods for designing evaluations. It ends with opportunities for the road ahead.
Program: Community Health
Submitted Date: Aug 10, 2010 | Modified Date: Sep 30, 2025
Primary Toolkit: Communications Toolkit | Secondary Toolkit: Communications Toolkit
Jurisdiction:
Institution Type: Academic,
Keywords: Health Promotion and Health Education, Communications
