Communications Campaigns to Address Overdose, Injury, and Violence Prevention
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MyNACCHO LoginLocal health departments (LHDs) work to protect their communities from overdose, injury, and violence every day. While the scale and nuance of these issues require a dedicated and locally tailored response, one critical role for LHDs lies in sharing information and educating their communities through communications campaigns.
NACCHO’s Overdose, Injury, and Violence Prevention (OIVP) workgroup recognizes both the importance of this work and the constraints and capacity limitations that LHDs face. To facilitate the dissemination of effective messaging, the workgroup has developed a resource table of media campaigns to help local communities raise awareness and educate around many key topics.
NACCHO’s OIVP workgroup has curated a list of campaigns covering common topics related to overdose, injury, and violence prevention. Many of the campaigns provide resources across several media formats that can be readily adapted by local jurisdictions. Last Updated August 2025.
| Title | Topic | Goal | Source |
|---|---|---|---|
| Connection is Overdose Prevention | Overdose | Emphasizing that connection to community and services is key in overdose prevention | NACCHO |
| International Overdose Awareness Day | Overdose | Recognize and promote awarenss of overdose on the annual International Overdose Awareness Day on August 31st | A Pentington Institute Initiative |
| RX Awareness | Overdose | Increase awareness that prescription opioids can be addictive and dangerous reinforcing that help is available and lists resources | CDC |
| Stop Overdose | Overdose | Educational content to highlight drug use trends and encourage ways to reduce risk with four campaigns on: fentanyl, polysubstance use, naloxone, and stigma reduction | CDC |
| Free Mind | Overdose | Help prevent and reduce drug use and overdose among youth by addressing the connection between substance use and mental health for ages 12-17 | CDC |
| The Real Deal on Fentanyl | Overdose | Increase awareness of the dangers and prevalence of fentanyl for youth and young adults | AD Council |
| Song for Charlie | Overdose | Raise awareness about the dangers of fentanyl and to prevent deaths among young people aged 13-24 | Nonprofit |
| Friends for Life | Overdose | Inform people in Washington State about what illegal fentanyl is, how to avoid opioids like fentanyl, how to spot and respond to an overdose, and how to get naloxone | Washington State Healthcare Authority |
| For Our Lives | Overdose | Inform and educate tribal communities in Washington State about opioid misuse prevention, overdose response, and treatment | Washington State Healthcare Authority |
| Prevent Overdose | Overdose | Raise awareness in New York State about current overdose-related dangers including mixing of fentanyl with other drugs | New York State- Office of Addiction Services and Supports |
| Lift the Label | Stigma | Reduce stigma associated with opioid addiction and encourage individuals to seek treatment in Colorado | Funded by SAMHSA, Administered by Colorado Behavioral Health Administration |
| Break the Stigma | Stigma | Address stigma toward mental health and substance use, encourage use of Narcan and that recovery is possible in Western Massachusetts | Funded by NACCHO, created by Gándara Center |
| Unshame California | Stigma | Reduce substance use disorder (SUD) stigma by telling the stories of people impacted by SUD in California | California Department of Healthcare Services and Shatterproof |
| Harm Reduction Saves Lives | Harm Reduction | Convey the true impact of harm reduction on everyday people from all walks of life | Viral Strategies |
| Indigenous Harm Reduction | Harm Reduction | Save lives, promote a holistic approach to wellness, reduce stigma, and address the disproportionate impact of drugs on First Nations people in British Columbia | First Nations Health Authority |
| Title | Topic | Goal | Source |
|---|---|---|---|
| 988 Lifeline | Suicide | Promote the 988 mental health hotline | SAMHSA and Vibrant |
| #BeThe1To | Suicide | Change the conversation from suicide to suicide prevention by encouraging people take five action steps | 988 |
| Prevention | Suicide | Raise awareness about suicide prevention through digital shareables | National Institute of Mental Health (NIMH) |
| Seize the Awkward | Suicide | Inspire young people to reach out to their friends and start conversations about mental health | Ad Council |
| Never a Bother | Suicide | Increase awareness of suicide warning signs by promoting help-seeking behavior, and encouraging friends to support those in crisis | California Department of Public Health |
| Man Therapy | Suicide | Reduce stigma amongst men by improving help-seeking behavior and reducing male suicide | Grit Digital Health |
| Suicide Prevention Communication Playbook | Suicide | Assist in developing a suicide prevention campaign that contributes to behavior change | CDC |
| Hope for the Day | Suicide | Increase conversations on mental health and prevent suicide with downloadable resources with the theme "It's OK not to be OK" | Nonprofit |
| Falls Prevention Awareness Week | Older Adults Injury Prevention | Raise awareness of Falls Prevention Awareness Week each September. And provide resources for fall prevention amongst older adults | National Council on Aging |
| Still Going Strong | Older Adults Injury Prevention | Raise awareness about preventable injury in older adults | CDC |
| Stopping Elderly Accidents, Deaths, and Injuries (STEADI) | Older Adults Injury Prevention | Raise awareness and provide education for falls and fall prevention among older adults | CDC |
| Finding Our Balance | Older Adults Injury Prevention | Promote fall prevention for older adults | Washington State Department of Health |
| Our Roads, Our Safety | Motor Vehicle Safety | Promote road safety and safe driving behaviors for drivers of commercial vehicles | Federal Motor Carrier Safety Administration |
| Traffic Safety | Motor Vehicle Safety | Promote safe driving for various types of motor vehicle operators | National Highway Traffic Safety Administration |
| Be the Driver Who Saves Lives | Motor Vehicle Safety | Promote safe driving behaviors amongst Maryland drivers | Maryland Department of Transportation |
| Drowning Prevention | Drowning | Raise awareness for drowning prevention amongst families with young children | American Academy of Pediatrics |
| Water Safety | Drowning | Promote water safety during the summer months | National Drowning Prevention Alliance |
| Drowning Prevention | Drowning | Promote drowning prevention for California families with young children | California Department of Public Health |
| Title | Topic | Goal | Source |
|---|---|---|---|
| Wear Orange | Gun Violence | Recognize National Gun Violence Awareness Day (June 6th) | Everytown for Gun Safety Support Fund |
| Agree to Agree | Gun Violence | Reduce the impact of gun violence on youth across America | The Ad Council |
| End Family Fire | Gun Violence | Promote proper firearm storage and reduce gun violence due to unsecured firearms in the household | BRADY United Against Violence |
| Be SMART | Gun Violence | Promote secure firearm storage and gun safety | Everytown for Gun Safety Support Fund |
| Project ChildSafe | Gun Violence | Promote responsible gun ownership practices | National Shooting Sports Foundation |
| ASK about Guns | Gun Violence | Promote conversations around gun safety | American Academy of Pediatrics |
| Let's Talk Guns Colorado | Gun Violence | Provide solutions to gun violence for Coloradoans | Colorado Department of Public Health and Environment |
| Prevent IPV | Intimate Partner Violence | Promote safer and healthier relationships | IPV Prevention Council |
| No More | Sexual Violence | Create change that leads to an end of sexual and domestic violence and to support survivors. | The No More Project |
| Sexual Assault Hotline | Sexual Violence | Raise awareness of the sexual assault hotline | RAINN |
| Sexual Assault Awareness Month | Sexual Violence | Support organizations as they recognize sexual assault awareness month each Apri | National Sexual Violence Resource Center |
| Live Beyond | ACEs | Raise awareness of the impacts of toxic stress and ACEs | California Surgeon General |
| Actions4ACEs | ACEs | Reduce the impacts of ACEs | New Jersey ACEs Collaborative |
| Number Story | ACEs | Raise awareness of ACEs amongst educators and support them in building trauma-informed spaces | ACE Resource Network |
| ACEs Aware | ACEs | Promote screening for ACEs by providers | California Department of Health Care Services |
| Children and Youth Behavioral Health Initiative | ACEs | Support young people and their mental health | California Health and Human Services |
